ziddi msangi
Associate Professor of Graphic Design
University of Massachusetts Dartmouth overview
I care deeply about teaching graphic design, fostering my students’ progress as educated citizens, and achieving the highest standards of professionalism and creativity in my scholarship. My professional work is primarily focused in the area of print and web design for social profit.
Design for social profit is concerned with linking visual designers with organizations that benefit our society. It advocates a model of shared responsibility in developing visual communication projects that are informed by the voice and concerns of the intended audience. The division between us and them is replaced with we.
The value these organizations provide to society is often overlooked because of their lack of visibility. While some organizations recognize the value of employing visual designers as partners, mission driven organizations that operate in economically challenged communities do not often seek the same level of service. Design for social profit invites visual designers to bring a high level of design competency to the work of organizations that provide value to their communities. This is achieved by a thorough understanding of the organization’s mission, a shared commitment to the goals of the project, investment in interviews and dialogue between designer, community representatives and the intended audience.
education
1996 Cranbrook Academy of Art
Master of Fine Arts, Graphic Design
1993 Boise State University
Bachelor of Fine Arts, Graphic Design
employment history
1998- University of Massachusetts Dartmouth
Associate Professor, Department of Design
1998 City College of San Francisco
Instructor, Graphic Communications Department
1996-8 Publishing Power Inc., Los Altos, California
Art Director/Media Producer
1992-4 Boise State University
Designer, Campus Design Office
1994 Greenhouse Design Studio, Boise, Idaho
Freelance Designer
1986-8 Stanford University Planning Office
Assistant to the Design Staff
1989- Practicing Graphic Designer
selected projects
Darryl Harper Jazz , Richmond, Virginia
Range of work includes Website design, CD package designs and posters.
2004 Ngurudoto Lodge, Arusha, Tanzania
Website design for a safari lodge. Scope of work includes navigation design text editing and photography.
2002 Boston Schoolyard Initiative, Boston, Massachusetts
Design of 24 banners placed around the schoolyard and a process book. Scope of work includes facilitating workshops, graphic design and publication design. Project included working in collaboration with artist Christina Bechstein.
2002 University of Massachusetts Dartmouth Music Department Recruit Poster
Three-color poster for the recruitment of music students for UMD.
2001 William McDonough & Partners, Charlottesville, Virginia
This innovative architecture firm approached me to redesign their existing website. They have been able to distinguish their practice in the area of environmental design with projects for major corporations including Nike, Ford and the Gap in the United States and Europe.
2001 Frederick Douglas Unity House, University of Massachusetts Dartmouth
Two-color poster design Voices from the Depths for Black History Month.
2000 Connections Newsletter—College of Visual & Performing Arts
Scope of work includes masthead & newsletter template design.
1998 The Clorox Company Foundation & Clorox Company Bottle History, Oakland, CA
Website design. Scope of work includes researching the bottle history, art directing the photography and designing both websites.
.
|
